Praajasv Foundation

Search Engine Optimization, Content Marketing

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Client Overview

Praajasv Foundation is a leading education institution dedicated to providing comprehensive coaching for the UPSC (Union Public Service Commission) and GPSC (Gujarat Public Service Commission) examinations. With a commitment to excellence and a proven track record of success, Praajasv Foundation aims to empower aspiring civil servants by delivering high-quality, result-oriented courses.

Objectives

1
Increase brand awareness and online visibility for Praajasv Foundation.
2
Drive traffic to the website and increase enrollment in UPSC and GPSC courses.
3
Establish Praajasv Foundation as a trusted and reliable source for exam preparation.

Efforts and Strategies Applied to Success Digital Marketing Journey

Search Engine Optimization (SEO)

  • A comprehensive SEO strategy was implemented to optimize the website for relevant keywords such as “UPSC Coaching Classes,” “GPSC Coaching Classes,” and related terms.
  • Also, we work on Keywords that target specific regions where Praajasv’s headquarters and branch are located such as “UPSC Coaching Classes Gandhinagar,” “UPSC Coaching Classes Ahmedabad,” “GPSC Coaching Classes Gandhinagar,” “GPSC Coaching Classes Ahmedabad,” and so on.
  • Moreover, we perform on-page optimization, comprehensive off-page activities, content creation, and building high-quality backlinks to improve organic search rankings.

Content Marketing

  • Engaging and informative content was created to address the specific needs and concerns of UPSC/GPSC aspirants.
  • Blog posts, articles, and press releases were regularly published on the website and shared across social media platforms to establish Praajasv Foundation as an authority in the field.

Outcomes

Increased Website Traffic

The SEO efforts led to a significant increase in organic search traffic, with the website ranking higher for relevant keywords.

Improved Brand Visibility

Social media engagement and targeted advertising contributed to a substantial increase in brand awareness, reaching a wider audience of potential UPSC/GPSC aspirants.

Higher Enrollment Rates

The combined effect of strategic digital marketing efforts resulted in a notable increase in course enrollments, indicating the successful conversion of website visitors into students.

“Devangshi is an absolute professional, he has been a blessing to my coaching institute. After just two weeks of working with Devangshi, my website traffic and course enrollment increased exponentially.”

Utsav Bhatt
Founder & CEO, Praajasv Foundation

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